|
Accor has accelerated the development of its newest global brand,
All Seasons hotels, with key additions in prime business and
tourist destinations around Thailand.
The mid-market brand, was launched in Thailand late December
2006 with the All Seasons Pattaya. It will be joined by three more
All Seasons hotels in Bangkok and Phuket that will be rebranded in
October 2007. These include All Seasons Gold Orchid Bangkok, All
Seasons Sathorn Bangkok and All Seasons Naiharn Phuket.
The 159 room All Seasons Gold Orchid Bangkok (formerly the Gold
Orchid Bangkok) is located on Vipawadee Rangsit Road near the
domestic Don Muang Airport. The location offers easy access by
expressway to the city centre, Chatuchak Weekend Market and both
the BTS Skytrain and MRT Underground transit systems.
The 110 room All Seasons Sathorn Bangkok (formerly King’s
Hotel) enjoys a prime location on South Sathorn Road between the
Australian and French Embassies. The hotel is near Bangkok’s
main Silom Road financial hub and is within walking distance to the
MRT Underground station and the Bangkok Night Market.
All Seasons Naiharn, Phuket (formerly Sabana Resort) gives the
brand a top beach resort in Thailand’s most famous beach
destination. Naiharn Beach in southern Phuket is know for having
some of the island's most beautiful beaches with fine white sand
and clear water. All Seasons Naiharn Phuket offers 154 rooms with
easy beach access; it is 45 minutes from Phuket Airport and 30
minutes drive from Patong Beach and Phuket Town.
Accor Asia Pacific Managing Director Michael Issenberg said the
All Seasons brand had an important role to play addressing the
shortage of international-quality economy and mid-market hotel
accommodation in Thailand.
“Thailand’s tourism sector recorded more than 20%
growth in visitor arrivals last year, and with Bangkok becoming a
major hub for low-cost air carriers, there is a clear need for
additional affordable international-standard accommodation,”
said Mr Issenberg.
“All Seasons is positioned above Accor’s Ibis brand,
but still offers very affordable rates for an international hotel
brand. The brand has well received in the Pacific and, more
recently, in Asian resort destinations such as Pattaya and Bali,
which is very encouraging for the new expansion in
Thailand.”
With 14 hotels under development around Thailand, including 4
more in the next 2 months, Accor will build its network from the
current 30 hotels to over 50 by the end of 2009.
 |
Show/Hide comments
Show/Hide comment form
