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Life Resorts to manage Ho Tram-Osaka Resort Vung Tau |
In a bid to woo more foreign tourists as a complement to its
thriving domestic business, the Ho Tram-Osaka Resort in Ba Ria-Vung
Tau Province, Vietnam, has called in Life Resorts.
Starting July 15, Life Resorts Management Company will take over
management of the one-year-old, 38-room boutique resort, located on
a tempting swath of white-sand beach in Ba Ria-Vung Tau Province.
“This is where the resort scene started in Vietnam in the
late 19th Century,” said Chris Duffy, general director of the
Life Resorts Management Co. “And yet for various reasons,
other regions have eclipsed this area as a vacation destination
— where the foreign market is concerned at any rate. We think
we can help change that by putting Ho Tram Osaka on the radar
screens of international tour operators and by redeveloping service
standards with an international feel.” Ho Tram Resort &
Spa will continue to operate under its existing name, but the
resort’s branding will include a tag line - under management
by the Life Resorts. The Life Resorts recently signed a similar
management agreement with the Blue Ocean Resort in Phan Thiet. That
resort is undergoing extensive renovations and will relaunch later
this year. Life Resorts plans to exercise a lighter hand on the
infrastructure at Ho Tram. “Indeed, the resort is already
very much like a Life Resort,” said Mr. Duffy. “The
private terraces, the wonderfully imagined rooms, the peaceful
seclusion of the siting – these are the kinds of distinctive
features that we strive to incorporate into each of our
resorts.” Since its grand opening on 29 March 2006, the
50,000-square-meter resort has won rave reviews from domestic
travelers. Its location, just two hours by car from downtown Ho Chi
Minh City, and its understated architecture, its tasteful
landscaping and sophisticated spa constitute the foundation of a
sublime resort experience, according to Le Ngoc Quynh, marketing
manager at the Ho Tram-Osaka Resort. “We’ve been one of
the best kept secrets in Saigon,” said Ms. Quynh. “But
one can only keep a secret for so long. With the Life Resorts
building bridges to markets in Australia, Europe and the U.S., we
expect really exciting days ahead, not only for us but for this
undiscovered coastal region.” To fulfill the service demands
of the anticipated boon in foreign travelers, Ms. Quynh said a
reorientation of service standards are necessary. “We know
how to cater to a Vietnamese clientele,” she said. “But
the international market is different. We could have spent years
learning this ourselves, but we decided instead to bring in a
company that is already, philosophically, where we want to
be.”
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